ROKiT Venturi Racing expands relationship with Julius Baer

A Lasting Relationship

In the run-up to Formula E’s eighth season, ROKiT Venturi Racing is delighted to announce an extension to its existing relationship with the leading Swiss wealth management group, Julius Baer.

Testimony to the success of the collaboration in extending this long-standing partnership, ROKiT Venturi Racing will celebrate its fourth season working in collaboration with Julius Baer in the pending 2021/22 campaign with an even broader partnership activation then before.

To the Past, Present and Future

ROKiT Venturi Racing’s relationship with the Swiss firm was first forged in Season 5, however, Julius Baer’s involvement in Formula E stretches back to the series’ inaugural season in 2014.

As one of the World Championship’s founding partners, Julius Baer’s ongoing relationship with ROKiT Venturi Racing is founded upon heritage with the team being the first manufacturer to commit to Formula E in December 2013.

The extension of this long-standing partnership will not only complement but enhance Julius Baer’s central Formula E Partnership as it benefits from the allure, prestige and upward trajectory of the team.

Julius Baer will also continue its journey of empowerment and sustainability as a partner of ROKiT Venturi Racing – a leader and champion of inclusion and gender diversity in motorsport.

As part of this collaboration, Julius Baer branding will feature on ROKiT Venturi Racing’s Season 8 challenger and in the garage with a newly created bespoke Julius Baer VIP area. As the world slowly returns to normal the partnership will also provide a perfect platform for exclusive guest experiences and activations, both at the circuit and away from the track.


In Their Words

Susie Wolff, ROKiT Venturi Racing Team Principal

“Season 7 was our most successful season yet and with such a strong driver line-up for Season 8 we’re delighted that Julius Baer have once again demonstrated their faith in us as an innovative platform for their brand. We share a pioneering spirit and we are both committed to expediting social and environmental change. Season 8 will see a new dimension to the partnership with increased branding and long awaited, fully immersive event experiences and we’re looking forward to sharing what promises to be another action packed race season in 2022.”

Marco Parroni, Head Global Sponsoring and Partnerships, Julius Baer

“We are excited to continue and grow our team partnership with Venturi. With Susie Wolff and Jerome D’Ambrosio the team is under strong leadership and we are convinced will lead the team to future success on and off the track. It is also great to see that Lucas di Grassi will be joining Edoardo Mortara for the driver line-up next season. Lucas has been instrumental in the development of the Formula E Championship and introduced Julius Baer to Formula E back in 2014.”


About Julius Baer

Julius Baer is the leading Swiss wealth management group and a premium brand in this global sector, with a focus on servicing and advising sophisticated private clients. In all we do, we are inspired by our purpose: creating value beyond wealth. At the end of June 2021, assets under management amounted to CHF 486 billion. Bank Julius Baer & Co. Ltd., the renowned Swiss private bank with origins dating back to 1890, is the principal operating company of Julius Baer Group Ltd., whose shares are listed on the SIX Swiss Exchange (ticker symbol: BAER) and are included in the SwissLeader Index (SLI), comprising the 30 largest and most liquid Swiss stocks.

Julius Baer is present in over 25 countries and more than 60 locations. Headquartered in Zurich, we have offices in key locations including Dubai, Frankfurt, Geneva, Hong Kong, London, Luxembourg, Mexico City, Milan, Monaco, Montevideo, Moscow, Mumbai, São Paulo, Singapore and Tokyo. Our client-centric approach, our objective advice based on the Julius Baer open product platform, our solid financial base and our entrepreneurial management culture make us the international reference in wealth management.

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