The Car

The Gen 2 car made its competitive debut in the 2018/19 season of the ABB FIA Formula E Championship.

DR1VA

Official Team Suppliers

Innovation 1st make products to inspire and deliver a seamless licensing and merchandising experience efficiently, effectively and ethically.

Innovation 1st believe that every brand tells a story, and we want to help you tell that story through beautifully designed branded products. Innovation 1st offer three core services as a company: merchandise, promotions and licensing ‘the specialist brand agency’ (TSBA group). We work with the likes of The Open, Amazon Web Services, Formula E, TFL & Shell.

DR1VA, launching in 2020 is the Innovation 1st B2C brand, that is a motorsport lifestyle fashion brand, aimed at fans of motorsport who are also fashion conscious and for those who wish to live the life of an International Racing Driver.


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